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Ford’s $30,000 EV Pickup Is Getting Closer

by Peter Johnson: The midsize pickup will be the first to launch on Ford’s new Universal Electric Vehicle (UEV) platform, which the company claims will significantly lower costs and improve efficiency.

Ford’s $30,000 EV pickup-AWAKEN

Ford-$30,000-EV-pickup-launch
CEO Jim Farley presents the Ford Universal EV Platform in Kentucky (Source: Ford)

Ford will use new manufacturing methods, such as megacasting, which Tesla and many others use, to reduce parts and complexity.

The method cuts the number of parts from 146 in the current Maverick to just two for the midsize EV pickup.

Ford-$30,000-EV-platform-pickup
Alan Clarke, Ford Universal EV Platform and Product Leader (Source: Ford)

Another main focus is improving efficiency through aerodynamics and smaller batteries. According to Ford, over half of the aerodynamics team working on the project came from the Fomula 1 world.

Ford claimed earlier this year that the midsize EV pickup’s aerodynamic efficiency is 15% better than “any other pickup truck on the market today,” with a longer driving range at a lower cost.

It will also be the first automaker in the US to use prismatic lithium iron phosphate (LFP) batteries, which will help reduce costs and free up more interior space.

Ford will build UEV-based vehicles at its Louisville Assembly plant starting with the midsize pickup next year.

House confirmed last week that “the project is going well, adding, “We’re on plan for our 2027 launch.”

“It’s going to be affordable, and we think it’s affordable to the point that it’s not just competing against EVs, it’s also competing against gas-powered vehicles as well,” Ford’s CEO said.

While Ford is preparing to introduce its midsize pickup next year, several new or refreshed EVs are now on sale in the US for around $30,000 to $35,000, like the 2027 Chevy Bolt EV, Nissan LEAF, Toyota bZ, and Hyundai IONIQ 5.

A four-door midsize pickup that’s more spacious than a RAV4 and costs less to run than a Tesla Model Y would hit the sweet spot of the US market.

Will Ford deliver on its promises? We will find out shortly. In the meantime, Ford is quickly falling behind rivals in the US EV market, with electric vehicle sales down over 58% through May. In the first five months of 2026, Ford has sold just 12,284 EVs in the US compared to over 34,100 in the same period last year.

The new UEV platform can’t come soon enough.

Source: AWAKEN

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