Humanism was a major reaction to psychoanalysis and behaviorism and Abraham Maslow was a leader in this 3rd Force of Psychology. 
People aren’t just bundles of unconscious processes or simply reacting to stimuli and rewards. We’re, for better and worse, human.
[youtube]http://www.youtube.com/watch?v=hlaFzLLXDtU&feature=youtu.be[/youtube]
